This one is for Anton, who was the first to like my first posting on car names:
Among executives who don’t understand how to name products or services to have impact on sales, car executives are the best. They actually undermine sales by screwing up the psychology behind naming cars. Boardroom executives think that Chevy Malibu would sell well in Boysey, Idaho; Chevey Impala would sell among deer hunters and venison eaters in the mid-west; or that Ford Pinto would sell well with Mexican beans. If place, animal or food were that powerful for sales; Volvo meatballs, Chrysler Frankfurter (nicknamed the ‘the long hot rod’), or VolksWagon Hamburger, would top them all during the recession, not to mention Dodge Ram among the nostalgic fans of the LA football club. The truth is that those executives who decide car names are not creative enough to tap all categories, including the vegetable kingdom or religon to name a few. Imagine the sales of Ford Pope Classic among Catholics, or the Pigeot Catchup in French flying circles. I, for one, would like to expand the field of car names to include Chevy Banana (good sales in any south American republic, but not in slippery Canada), Mercedes Las Vegas, and GM Gambling 150.
Enough of this nonsense. Seriously speaking, the truth of the matter is that the best car sales in the world would be the UK’s Sterling Anglia, Tokyo’s Nisan Yentle, Ford Dollarama, Toyota Indy 5000, Honda Paradise, Fiat Cardinal, or simply any respectable car named after a King, God, or 500 mpg. I rest my case against the lack of imagination in the broadroom!
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