I was recently directed by a posting on crownvic.net to an article, “It’s a New Town Car,” by Reilly Brennan on AOL Autos about the 2010 Lincoln MKT. http://autos.aol.com/gallery/2010-lincoln-mkt?photo=4
This article declaring that the Lincoln MKT should have been named as a Town Car is absurd. It is certainly not a Town Car replacement either. The Lincoln MKT is not going to revive Lincoln as a luxury car leader. For the past 30 years, Lincoln has been a real dud in the luxury car division. Every car they have made has been built off a Ford chassis and adapted for use as a Lincoln. Ford Thunderbirds being disguised as Mark VII and VIII’s. Even my Mark V was heavily based on the LTD II. The dashboard was the same as the LTD II, as well as the door panel arm rests and other bits. Ford expects near luxury car retail pricing, but then is not willing to deliver a true luxury car eperience. All you do is have to look at Lincoln’s resale value to see they have long been missing the mark.
Why doesn’t Ford design a Lincoln specific chassis and engine? Give the Lincoln owner a Lincoln experience not shared with anyone. Charge plenty for the experience, but give the owner true luxury and a warranty that blows the competition out of the water. Put your money where your mouth is and prove you make a better car. Give the vehicle owner a long “free maintenance” program. It pains me to see a once majestic manufacturer fall into mediocrity. If Ford would let the creative juices flow at Lincoln, they could rise to the top again.
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