Monday, November 9, 2009

Ford At SEMA

The Blue Oval was a major sponsor of SEMA this year, and while their booth was in the same primo spot that it always has been, it seemed that they pulled out all the stops for their display this time around. There was just so much going on here: there was a double Mustang giveaway, including both a 1967 and 2010 GT500; there was an off-road driving simulator that gave you a chance to take the Raptor for a virtual test drive; there was a temporary tattoo parlor where you could get your Ford branding of choice stamped into your flesh; there were interactive demos of Ford engine internals, and display motors ranging from the venerable flathead V8 to the Roush-Yates NASCAR 358; there was the Galpin Auto Sports live build of a ‘69 Mustang, which took place over the course of the show and included installation of a fuel-injected Ford Racing 392 putting out 550 hp. Mustangs were of course huge this year, with the 2010 redesign and all–but there was also a ton of Fusions, Foci, Fiestas, trucks, Lincolns and concept utility vans–and like a lot of the automakers this year, Ford gave a nod to its performance history, including in its lineup such heavies as the GT-40 and the 427 Fairlane Thunderbolt. The booth was overall very splendidly done, and it was always absolutely swarming to the extent that getting decent footage of the booth in its entirety could only be done after hours. Click below the jump for a ton of pics, along footage of both the booth as a whole and the Galpin Mustang build.

Ford booth walkaround:

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Galpin Mustang build:

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