In Philadelphia, they’ve got the blues. In Cincinnati, they’ve got — well — the reds.
Cincinnati is the top market for red cars in the U.S., while Philly buyers prefer blue. That is the picture Ford Motor Co. drew Tuesday based on its internal sales data.
Sometimes, color preferences are logical. Ford says buyers in hot cities, like Phoenix and Dallas, like white cars, while buyers in colder cities, like Minneapolis, Pittsburgh, Detroit, are partial to red.
But sometimes, the preferences are a puzzle. Ford says Boston is the top market for both brown and green cars, for example, while San Franciscans like silver. In Florida, they like gold.
(Copyright 2009 by The Associated Press. All Rights Reserved.)
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